David Seacombe (Page 10)

Data-driven personalisation

Data-driven personalisation

Data-driven personalisation is a key area of growth for marketeers, knowing enough about someone to be able to deliver a relevant message to them at the right time - a world away from generalised broadcast mailshots.

The Product Wave: Flowing Through Planning, Surge, and Steady State

The Product Wave: Flowing Through Planning, Surge, and Steady State

This article explores product development through the metaphor of a wave, illustrating the transition from planning to surge and finally steady state. It offers a visual and conceptual framework to understand how teams navigate intensity, collaboration, and long-term stability.

Root Cause Analysis

Root Cause Analysis

Root cause analysis is the discipline of investigating the underlying reason why problems occur so that an appropriate solution may be found. Responding to challenges as they occur is important, but it is good management practice, and cost-beneficial, to ask why they happen and proactively resolve.

The truth about Agile

The truth about Agile

Agility is about leadership. Agile practice in the technology world has become purely following the method, rather than acceptance of the spirit, intention and principles, where its true value becomes evident. We discuss a number of success principles, to address the engineering waste we now see.

Embracing Chaos

Embracing Chaos

We must recognise that despite our desire to control everything, we cannot. Simple principles can allow complex and dynamic situations to be managed successfully. By giving your staff autonomy to make decisions, backed up by tried and tested rules of thumb they will succeed where controls fail.

Project to Product Transformation

Project to Product Transformation

Companies must pivot from a project-dominant model to one that builds products. One in which finite timing, discrete funding and tight control are replaced by a continuously funded product development team that is empowered to experiment, explore and meet real-world customer expectations.

Data and analytics informed transformation

Data and analytics informed transformation

Data and analytics provide valuable, actionable insights from both inside and external to your organisation. This gives clarity on internal operational efficiencies, and also on new opportunities that play best to your strengths. These insights help you build the right digital capabilities.

Air Traffic Control, Lighthouses and Digital Transformation

Air Traffic Control, Lighthouses and Digital Transformation

Execs need to know that money spent on the cross-functional internal value chain results in incremental value being recognised and bought by the customer. But so often governance and controls get in the way. You will need a light-touch delivery assurance approach to give that confidence.