David Seacombe (Page 3)

Five domains of corporate strategy that the digital world is changing

Five domains of corporate strategy that the digital world is changing

Embarking on any strategic journey is an enormously complex challenge. There are five domains of corporate strategy that the digital world is changing, each of which you must understand, embrace and show leadership in.

Improve Change Adoption by focusing on Identity not Process

Improve Change Adoption by focusing on Identity not Process

Successful change is not just about how processes are better, but also about the people who drive those changes. Focusing on corporate and individual identity can lead to deeper engagement, cultural alignment, and sustainable change, ultimately resulting in a more resilient and committed workforce.

Who are your Customers?

Who are your Customers?

A truly customer-centric organisation knows their customer segments. Some organisations are service-oriented rather than sales-led, or have a variety of customers, but nevertheless each needs to understand its customers’ personas and clearly communicate the Why, and the value it gives each group.

What are your Product Benefits?

What are your Product Benefits?

It is a fundamental rule of marketing and sales that customers are typically more interested in benefits as opposed to the technical details or features of your product. You need to understand the benefits of your products.

A Product-Aware Organisational Structure

A Product-Aware Organisational Structure

We believe that time-honoured organisational structures and funding methods are no longer relevant. In order to create a customer-centric business it's time to pivot the organisation and place Enterprise Architecture, Product Management and Engineering at the heart of the company.

Enterprise Architecture

Enterprise Architecture

Companies undergoing digital transformations will continue to build new systems. The whole approach should be architected to provide a clear view of strategic intent, future operational efficiencies and cost-effective IT, avoiding loss of control, excessive complexity or unchecked cost.

Product Management

Product Management

Product Management is an function that guides every step of a product’s lifecycle, from proposal, to positioning and pricing - focusing on customers, what attracts them to the product, and how value will be generated.