David Seacombe
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Finding Product Greatness
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Finding Product Greatness

A great product answers a genuine need. If it looks good, is easy to use and long-lasting then all the better. In a B2B world the challenge is keeping the product focused on solving the customer's problem. Building the right thing and incorporating it profitably into the business model is paramount.
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Paul Whiteside
Do more with less – leaner, fitter, and stronger
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Do more with less – leaner, fitter, and stronger

Times are tough, and most commentators agree we are heading for a recession. How do you reduce costs without compromising on quality or customer service? Our 8-step programme looks at where value can be added.
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Helen Phillips
Promoted but not Prepared
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Promoted but not Prepared

Congratulations on your appointment. You've waited for this moment and are in post because of your evident knowledge, experience and cultural fit. But do you know what to expect now you are at the top-table? You have risen through the ranks, been promoted on ability, but are you really prepared?
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David Seacombe
Customer Success
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Customer Success

Delivering value is central to the purpose of any company. Organisations which continue to deliver value to their customers beyond an initial sale find that those same customers tend to become product experts and loyal brand advocates, and the revenue keeps rolling in.
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David Seacombe
Resolving Product-Aware and Customer-Centric Business Models
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Resolving Product-Aware and Customer-Centric Business Models

A product-led organisation markets the benefit of its products to as many customers as possible. Customer-centricity flips the process around and aims to understand the needs of the customer, and then provide the best solution. The customer experience is what now delivers greatest business value.
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David Seacombe
Why you need a CapEx NED
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Why you need a CapEx NED

Major capital expenditure programmes rarely go to plan, some become so far out of tolerance that they attract unwelcome attention. Implementing major change is difficult. Your company Exec has NEDs to provide expertise, oversight and challenge, and this benefit should be extended to your programmes.
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Gary Burke
Productivity vs Efficiency
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Productivity vs Efficiency

Efficiency means doing the same with less, without sacrificing quality; productivity is about doing more with the same - greater output with maintained quality. For all our efforts on being efficient, it is a diminishing return. A focus on productivity results in happier staff and top-line growth.
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David Seacombe
Technology transformation for CEOs
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Technology transformation for CEOs

The biggest concerns facing CEOs are all to do with the digital transformation of their business. They encompass all strategic and tactical activity that ensures a company can compete and exploit advantages in a technology-enabled marketplace, and require a merging of business and technology.
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Paul Whiteside
Measuring Customer Value
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Measuring Customer Value

Companies succeed by providing superior customer value. Value is the basic utility of the product or service, plus a customer surplus that results from the way that a company connects with its intended audience. How value is created and how it is perceived as relevant to a purchase is discussed.
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David Seacombe
The Business Case for Employee Engagement
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The Business Case for Employee Engagement

It is generally accepted that a company should invest time and money in its staff. The more effort a company puts into engagement and managing employee performance the better the performance. Increased performance leads to increased productivity, and that improves the bottom line.
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David Seacombe
Staff Engagement Nirvana
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Staff Engagement Nirvana

True staff engagement is hard, and even harder when your people work on the front line and don't see an office computer for most of the day. Engagement needs trust in the message, for people to feedback, discuss and debate; to feel connected, as though they are the organisation, not just part of it.
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David Seacombe Marie Sugarman
Are you Well Architected?
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Are you Well Architected?

Cloud service providers like AWS offer a bewildering array of options that you can self-serve into any combination you like. The Well Architected Framework helps you evaluate which combination of services meets security, reliability, operational, performance efficiency and cost optimisation needs.
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Daniel Mermelstein
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