Data

Data is the foundation of all decision making and needs to be available, accessible and accurate. Data becomes an asset when, under the right circumstances, it is transformed into information that contains economic characteristics and facilitates actionable insights.

Understanding Knowledge

Understanding Knowledge

In a world flooded with data, what does it mean to truly know? This article explores knowledge through six dimensions: from mind and language to technology and ethics, tracing our climb from information to wisdom, and the quiet enlightenment that lies beyond.

Data-driven personalisation

Data-driven personalisation

Data-driven personalisation is a key area of growth for marketeers, knowing enough about someone to be able to deliver a relevant message to them at the right time - a world away from generalised broadcast mailshots.

Data and analytics informed transformation

Data and analytics informed transformation

Data and analytics provide valuable, actionable insights from both inside and external to your organisation. This gives clarity on internal operational efficiencies, and also on new opportunities that play best to your strengths. These insights help you build the right digital capabilities.