Insights

Digital transformation is a combination of organisational, behavioural and technical transformation. It's not just about buying digital tools, although they have their place; the main determinant of success is leadership. Some thinking on succeeding with transformation is set out in these articles. You should find these insights thought provoking.

Staying Compliant

Staying Compliant

To stay trading your company needs to be, and remain, compliant. Few business owners will say that they like regulation, but the consequences of not being compliant can stop you trading, so make sure that you have sufficient people making sure that you are.

Agile must extend beyond IT

Agile must extend beyond IT

When challengers start to deliver value to your clients, IT are often given the digital transformation brief. But while those outside IT may see their role as merely looking on from afar and tolerating the noise, much greater benefit arises when the rest of the value chain works in the same manner.

Five domains of corporate strategy that the digital world is changing

Five domains of corporate strategy that the digital world is changing

Embarking on any strategic journey is an enormously complex challenge. There are five domains of corporate strategy that the digital world is changing, each of which you must understand, embrace and show leadership in.

Improve change adoption by focusing on identity not process

Improve change adoption by focusing on identity not process

Successful change is not just about how processes are better, but also about the people who drive those changes. Focusing on corporate and individual identity can lead to deeper engagement, cultural alignment, and sustainable change, ultimately resulting in a more resilient and committed workforce.

Who are your Customers?

Who are your Customers?

A truly customer-centric organisation knows their customer segments. Some organisations are service-oriented rather than sales-led, or have a variety of customers, but nevertheless each needs to understand its customers’ personas and clearly communicate the Why, and the value it gives each group.

What are your Product Benefits?

What are your Product Benefits?

It is a fundamental rule of marketing and sales that customers are typically more interested in benefits as opposed to the technical details or features of your product. You need to understand the benefits of your products.